Rui Deng's profile

National Aquarium Rebranding

National Aquarium
I redesigned logo, theme pattern and banner for National Aquarium at Baltimore. 
I decided to use Jellyfish to be the logo of the aquarium to warn the viewers the pollution happening in the ocean.
For the background, I use the contour of National Aquarium of Baltimore and some other building surround it to give a abstract representation of the place.
For the pattern in the ocean, I was inspired by the Seagrass I saw in the aquarium. Also it could be interpreted as the movement of the water in the ocean.

国家水族馆
我决定采用抽象化的水母来作为巴尔的摩国家水族馆的新图标。原因有二
1. 比起其他它的水族馆,国家水族馆有极为多样丰富的水母种类。
2. 由于近年来海洋污染的原因,水母数量在很多海域成爆增长。我想用水母作为水族馆的图标来提醒人们海洋污染问题的严重性。
关于水族馆的品牌纹样,我选择了水族馆里随处可见的水藻,在把水藻的形态抽象化后,我发现抽象化的纹样同时给人一种海波的视觉效果。


National Aquarium Rebranding
Published:

National Aquarium Rebranding

Published:

Creative Fields